Investors may want to pay close attention to the digital marketing industry, and related stocks, such as INEO Tech Corp.’s (TSXV: INEO) (OTCQB: INEOF), Criteo SA (NASDAQ: CRTO), Quotient Technology Inc. (NYSE: QUOT), The Trade Desk Inc. (NASDAQ: TTD), and Alphabet Inc. (NASDAQ: GOOG).
The market – valued at about $350 billion in 2020 – is projected to be worth about $786.2 billion by 2026. Display, for example, is expected to grow at a CAGR of about 15.5% to $521.5 billion by 2026, as well.
Even more impressive, “Developed regions including the US, Canada, Japan and Europe, constitute key revenue contributors for the global digital advertising and marketing market,” says Research and Markets. “Factors such as huge penetration of connected devices, highly developed digital ecosystem backed by large media companies and ICT services providers, and robust focus on digital media campaigns among businesses remain the prime contributors for growth and progress.”